Antelope, Alpine’s Consumer Pet Platform, Acquires Digital Pet Insurance policy Supplier, Doggo

SAN FRANCISCO–(Small business WIRE)–Antelope, an omni-channel, pet wellness platform focused on delivering higher-quality, purely natural pet items and services, has announced its acquisition of Doggo, a digital pet insurance plan service provider. Antelope is started by Wendy Wen in partnership with Alpine Buyers, a folks-driven personal fairness business that invests in software package, business enterprise companies and purchaser services companies.

Doggo was launched by Patty Li in 2018 and has grown into a nationwide digital coverage service provider for pet dogs and cats. Patty was motivated to create Doggo soon after her finest friend’s pet dog, Ody, designed cancer. Her mate, an elementary college teacher, took a second task to pay back for Ody’s chemotherapy and spent countless numbers on his care. At the time, Patty was an executive at Uber and experienced started off a crew that was making use of technological innovation and info to drive fast adoption of Uber’s new products. Soon after viewing her friend’s harrowing experience, she and a group of ex-Uber colleagues started off Doggo, bringing a identical buyer-centric and information-pushed solution to assist folks superior protect their canine.

Pet insurance has become a crucial element of the pet industry. Right now, only 2% of U.S. pet house owners have insurance coverage for their animals. On the other hand, the market has professional quick growth as tailwinds from COVID pet adoptions and the trend in the direction of pet “humanization” have designed a purchaser foundation that is increasingly looking at and acquiring pet insurance coverage. The want for a consumer-friendly insurance policies platform for pet proprietors drove an annual raise of 25% in 2021.

“Antelope is on a mission to establish a one-cease store complete of most effective-in-class merchandise and expert services for pet house owners. With pet insurance policy starting to be an increasingly critical part of the pet ecosystem, Doggo’s user-friendly and scalable solution tends to make them the fantastic following associate for Antelope,” explained Wendy Wen, Founder and CEO of pet system, Antelope. “We’re so thrilled to welcome both Doggo and Patty into the Antelope team.”

Antelope and Alpine’s expenditure will help Doggo to emphasis on its immediate-to-client system which include internet marketing, branding, and subscriber progress. Doggo will leverage Wendy’s in depth experience in omni-channel shopper promoting and person acquisition to scale and expand alongside the other models in just Antelope, such as the all-normal pet treats brand, Bocce’s Bakery. Doggo will proceed to operate below its model identify inside of Antelope, with Patty signing up for the board of Antelope.

“Antelope’s vision of producing a sustainable and detailed pet brand name, paired with Wendy’s expertise in marketing and advertising and branding, would make us so psyched for this partnership,” stated Patty, Founder of Doggo. “Doggo was established to make an quick and person-helpful insurance policy system for pet fans like myself and we are so excited to proceed this mission with the assistance of Antelope and Alpine.”

Antelope was released by Alpine Buyers (“Alpine”) and Founder and CEO, Wendy Wen, with the mission to develop a subsequent-technology conglomerate of substantial-excellent organic pet models. Wendy was formerly the Co-Founder and COO of SENREVE, a digitally-indigenous, omni-channel luxurious handbag manufacturer, where she’d crafted the company from the floor up to a globally acknowledged name.”

About Antelope

Antelope was founded in August 2021 with the mission to elevate the lives of all pets offering the greatest high-quality pet items and solutions via a get and construct method. “Ante” signifies to enhance the stakes or consideration of, and “lope” suggests to leap with bounding ways. Jointly, Antelope will be placing better objectives and criteria for pet merchandise and solutions around the globe. Enterprise house owners interested in mastering much more about partnerships with Antelope need to get hold of Tyler Frances at [email protected]. To discover far more, go to:

About Alpine Buyers

Alpine Buyers is a people-driven non-public equity business that is committed to constructing enduring companies by doing the job with, finding out from, and establishing exceptional men and women. Alpine specializes in investments in providers in the software and companies industries. Its PeopleFirst system involves a CEO software which permits Alpine to convey leadership to situations where more or new management is necessary put up-transaction. Alpine is currently investing out of its $2.25 billion eighth fund. For much more info, take a look at

About Doggo

Doggo Insurance plan is now offered in all 50 states and is in partnership with Crum & Forster®, just one of America’s oldest and most founded pet insurance companies. Doggo Pet Coverage options are underwritten by United States Fireplace Insurance policies Company. Insurance policy plans are generated and marketed by Algo Technologies, Inc. d/b/a Doggo (NPN # 19332914). Pre-current situations are not included. Waiting periods, annual deductible, co-insurance plan, reward boundaries and exclusions could utilize. For all conditions and disorders visit