Kendall Jenner’s Most recent Marketing campaign Is Set on a Horse Ranch
HORSING All over: For the second fall of its capsule selection with Kendall Jenner, German fashion e-tailer About You took the American model back to one particular of her favourite childhood hangouts: a horse ranch.
Jenner models pieces ranging from cozy sweaters and dishevelled denims, to additional upscale outfits, including a belted white trouser accommodate and burgundy leather trousers. Zoey Grossman lensed the campaign below the creative route of Donald Schneider, founder and resourceful director of Donald Schneider Studio in Berlin, who masterminded the collaboration.
Additional from WWD
The vary goes on sale on Dec. 4 at 6 p.m. CET in all 26 About You e-suppliers across Europe. Consumers who sign up on aboutyou.com will get early access to the fall 24 several hours ahead of the formal launch. Charges range from 24.90 euros to 199 euros.
Zoey Grossman/Courtesy of About You
“The to start with fall arrived out in late July and was a big accomplishment. Most of the assortment sold out in the initial 24 several hours,” explained Schneider, noting that the initial marketing campaign experienced additional than 1 billion media contacts and was a massive raise globally for Hamburg-based AboutYou.
“After the achievements of our small teaser drop, we are now heading a action further and presenting the most important fall to our prospects. Kendall will reveal more than 40 minimal items of a lot more fashionable silhouettes with a aim on significant high quality materials and unique cuts,” explained Julian Jansen, director of articles at About You.
Each unique piece is numbered and has a distinctive code that includes Jenner’s birthday: 11/03.
Zoey Grossman/Courtesy of About You
Jenner reported shooting the marketing campaign was like strolling down memory lane. “I love horses, it is a childhood aspiration of mine and I generally dreamed about getting in the middle of nowhere on a ranch with a bunch of animals,” she said in a statement.
“I am unquestionably a tomboy and I like anything in this fall for the reason that the items are genuinely the fundamental principles that I put on in my daily life. I truly feel like this is me on my future ranch just like going out in my pair of comfortable sweats to feed the horses at night time prior to I go in for supper with the stylish sophisticated suit,” the model added.
About You bills itself as just one of Germany’s largest style retailers, with additional than 30 million distinctive every month energetic people, and a cell-initially tactic to buying some 2,000 manufacturers, which include things like the likes of Polo Ralph Lauren, Tommy Hilfiger, Lacoste, Levi’s, Nike and Vero Moda.
The business launched in Germany in 2014 and progressively branched out across Europe. The in-property About You model is designed in Berlin and centered on easy-to-wear apparel and extras, although its Edited brand is more pattern-targeted.
SEE ALSO:
Kendall Jenner’s Beloved Summer season Basics Will Go on Sale for 72 Hours
A Look Back at Kendall Jenner’s Most Stylish Times
Kendall Jenner, Playboi Carti Styled Them selves in Givenchy’s Spring Marketing campaign
Ideal of WWD
Indicator up for WWD’s Newsletter. For the hottest information, comply with us on Twitter, Facebook, and Instagram.
