The Pet Advocacy Network, previously known as the Pet Industry Joint Advisory Council (PIJAC), disclosed its comprehensive rebranding with a new title, logo and internet site that displays its evolution over the previous 50 decades as the legislative and regulatory voice of the accountable pet care local community.
The affiliation produced the announcement at its 50th anniversary celebration reception, held in conjunction with the International Pet Expo tradeshow in Orlando, Fla.
“’Pet Advocacy Network’ embodies who we are, what we do and why we do it,” mentioned Mike Bober, president and CEO, Pet Advocacy Network. “This new identify purposefully aligns with our role as a connector for the responsible pet treatment local community to lawmakers, governing bodies and coalitions in the U.S. and throughout the world advocating for the wellbeing of animals and the benefit of animal companionship.”
Investigate for the Pet Advocacy Network’s rebranding endeavours commenced in early 2021 with a thorough communications audit, interviews with crucial stakeholders, and a survey of find pet treatment local community audiences. The benefits discovered that the name PIJAC no more time resonated with audiences and did not proficiently characterize who the organization is or what it does.
“The name PIJAC served us very well for our 1st 50 many years, but it was clear just after the investigate was performed that it was time to make a modify for the long term,” stated John Mack III, Pet Advocacy Community board chair and founder and CEO of Reptiles by Mack in Xenia, Ohio. “Becoming the Pet Advocacy Community greatest represents our mission to advocate for animal well-being and dependable pet possession, access to healthful pets and environmental stewardship.”
Pet Advocacy Network’s new logo was intended with intentional symbolism. The manufacturer colors have been picked out to stand for the distinct environments where the animals that come to be beloved pets dwell and are organized in a way that corresponds with just about every environment, with light-weight blue symbolizing air, green representing land and darkish blue symbolizing the sea. The logomark was built to represent a stylized animal encounter, suggesting eyes, a nose, ears and whiskers. The person sections of the brand mark resemble hearts, birds or decorative fish.
In addition to its new title and symbol, the Pet Advocacy Network unveiled its new web page, petadvocacy.org. Site visitors to the website will see a refreshed, modern design and streamlined navigation. The pet treatment local community also will recognize a far more successful member registration and donation course of action and an easy-to-navigate library of pro-backed sources like animal treatment guides and retailer very best management techniques. More web-site functions incorporate an updated advocacy part to see state and federal legislation and local ordinances that the Pet Advocacy Network is tracking.
The Pet Advocacy Network repeatedly screens data sources to learn about proposed government expenditures and actions that could aid or hurt their members’ firms, and functions, as wanted, to progress or halt future laws or restrictions in advance of they turn into regulation. This operate is in particular essential as the percentage of U.S. homes containing at least just one pet carries on to rise when legislative and regulatory challenges to limit options for pet possession or impede accessibility to pet care goods and providers intensify.
The Pet Advocacy Network kicked off its yr-extensive 50th anniversary celebration in December 2021 with a sequence of social media posts depicting 50 unforgettable moments from the organization’s historical past of constructive pet and pet care developments. In addition to the celebration held at World wide Pet Expo, there also will be a further celebratory party at SuperZoo in August 2022.