Leading Merchandise Brand name Jolly Animals Expands Retail Network With PetSmart Partnership

Push launch: Jolly Pets

Jolly Animals, a company of leading pet merchandise created in the U.S., has partnered with PetSmart, the nation’s greatest pet retail chain, to grow its attain into about 1,500 retailers across the nation.

Louisa Casto, promoting director for Jolly Pets, a subsidiary of Tenth Avenue Holdings LLC, designed the the latest announcement. The partnership will leverage PetSmart’s intensive retail network, market expertise and trustworthy name to make Jolly Pets merchandise quickly obtainable to brick-and-mortar customers. This collaboration allows Jolly Animals to enhance playtime encounters and bonds concerning pets and their entrepreneurs.

“We could not be prouder to see our efforts identified by PetSmart, a dependable authority in the pet sector. The expansion into PetSmart outlets nationwide marks an thrilling chapter in the development of Jolly Animals,” reported Casto. “This partnership is a testomony to the outstanding good quality and price that our solutions supply customers. Our group has labored tirelessly to develop alternatives that address the exceptional requirements of pets and their devoted entrepreneurs.”

“Jolly Pets is a extended-standing pet marketplace enrichment toy leader, and we are excited to assist deliver their high-quality and innovate solutions to PetSmart,” said Amy Fantastic, senior small business supervisor at Acosta Pet, the income and marketing company guiding the Jolly Pets-PetSmart partnership.

Jolly Animals is renowned for its motivation to building sturdy, participating toys that face up to demanding, interactive participate in and give limitless amusement. Impressive designs are cautiously crafted working with pet-harmless resources to ensure the utmost basic safety and durability, earning them acceptable for dogs of all breeds and measurements.

Simon Power, product sales director for Jolly Animals, added: “PetSmart shares our passion for providing substantial-quality solutions and excellent customer services. With their considerable access and name as a trusted authority in the pet business, PetSmart is the perfect spouse to aid us introduce Jolly Pets canine toys to a broader audience. Shoppers can now conveniently come across our toys at their closest PetSmart retail store, supplying them with access to a various variety of participating toys that promote exercising, psychological stimulation, and over-all effectively-remaining for beloved animals.”

PetSmart operates approximately 1,660 pet outlets in the United States, Canada and Puerto Rico, as perfectly as more than 200 in-shop PetSmart PetsHotel dog and cat boarding services. The globally recognizable brand name is acknowledged for its devotion to delivering pet homeowners with the finest merchandise and expert services. The nationwide availability of Jolly Animals canine toys in PetSmart merchants will give buyers easy accessibility to a varied range of toys made to promote exercise, mental stimulation and joyful playtime activities.

Established in 1994 in Ohio, Jolly Animals manufactures canine toys for all breeds and measurements. Its concentration has generally been on the pleasure and wellness of your pet. It is the umbrella firm for Kitty Kasas and Horsemen’s Pleasure. Its philanthropic arm, Jolly Rescues, will work with shelters all about the country to assistance boost their adoptable dogs, present them with supplies and increase recognition about the relevance of adopting shelter dogs.

Tenth Avenue Holdings, LLC (TAH) is a privately held, diversified holding business dependent in New York City that operates and invests in privately and publicly held firms. It is the mother or father organization of Tenth Avenue Commerce, LLC (TAC). TAH was started in 2008 to combine the founders’ shut friendships with a shared desire to develop an entity with enduring worth. The company’s enthusiasm is for extensive-term value generation rooted in relationships with founders and operators. TAH’s recent portfolio of non-public holdings and makes consists of Huge Barker, Bronx Brewery, Brook & York, Caulipower, E- Garderobe, EQL by Kerrits, Eve’s Habit, FaceVase, fromyouflowers.com, H.Bloom, Horsemen’s Pleasure, Jolly Pets, Kerrits, Kitty Kasas, Lula’s Garden, Oughton, PackIt, sendflowers.com, The Present Basket Keep, Underneath Your Pores and skin.


About PetSmart:

PetSmart LLC is the top pet retailer presenting items, products and services, and methods for the life time desires of pets. At PetSmart, we appreciate pets, and we feel pets make us far better people. Each individual day with each and every connection, PetSmart’s passionate associates aid provide pet mother and father nearer to their pets so together they can are living more fulfilled lives. This vision impacts all the things we do for our prospects, the way we aid our associates, and how we give again to our communities.


PetSmart operates around 1,660 pet retailers in the United States, Canada, and Puerto Rico, as perfectly as extra than 200 in-retail outlet PetSmart PetsHotel® puppy and cat boarding amenities. We deliver a broad array of competitively priced pet food stuff and solutions, as nicely as expert services these kinds of as canine training, pet grooming, pet boarding, PetSmart Doggie Day Camp, and pet adoption.


PetSmart, PetSmart Charities, and PetSmart Charities of Canada get the job done with just about 4,000 animal welfare companies to bring adoptable animals into suppliers so they have the very best chance feasible of finding a for good dwelling. By this in-store adoption program and other signature situations, PetSmart has facilitated about 10 million adoptions, extra than any other brick-and-mortar business.