ALEXANDRIA, VA. — To greater reflect its part in the pet treatment field, Pet Advocacy Network unveiled its new title, emblem and web site. The affiliation, formerly recognised as the Pet Field Joint Advisory Council (PIJAC), declared its extensive rebranding at a reception through International Pet Expo March 22 celebrating the association’s 50th anniversary.
“’Pet Advocacy Network’ embodies who we are, what we do and why we do it,” claimed Mike Bober, president and main govt officer, Pet Advocacy Network. “This new name purposefully aligns with our role as a connector for the accountable pet care group to lawmakers, governing bodies and coalitions in the U.S. and around the world advocating for the nicely-being of pets and the value of animal companionship.”
In addition to its new name and symbol, the Pet Advocacy Community unveiled its new web-site, petadvocacy.org. The new web-site capabilities a more productive member registration and donation system and an simple-to-navigate library of pro-backed methods which include animal care guides and retailer very best management techniques. Supplemental internet site characteristics consist of an up-to-date advocacy section to check out state and federal laws and nearby ordinances that the Pet Advocacy Community is monitoring.
Prior to rebranding, the affiliation conducted research which includes a comprehensive communications audit, interviews with essential stakeholders and a study of find pet treatment community audiences.
“The name PIJAC served us very well for our to start with 50 several years, but it was evident just after the study was done that it was time to make a change for the upcoming,” explained John Mack III, Pet Advocacy Network board chair and founder and main executive officer of Reptiles by Mack in Xenia, Ohio. “Becoming the Pet Advocacy Community greatest signifies our mission to advocate for animal properly-getting and dependable pet possession, accessibility to wholesome animals and environmental stewardship.”
The association displays data resources to understand about proposed govt payments and steps that could support or harm its members’ companies, and functions, as essential, to advance or stop possible legislation or restrictions right before they grow to be regulation. In accordance to the Pet Advocacy Network, as the proportion of US households containing at minimum a single pet carries on to rise, legislative and regulatory issues to prohibit chances for pet possession or impede access to pet treatment solutions and services intensify.
Stop by the association’s new site to discover a lot more about the Pet Advocacy Community.
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