Push release: Pet Advocacy Community
The Pet Advocacy Network, formerly known as the Pet Field Joint Advisory Council (PIJAC), recently introduced a complete rebranding with a new title, logo and website that displays its evolution about the previous 50 a long time as the legislative and regulatory voice of the responsible pet treatment community. The affiliation manufactured the announcement at its 50th anniversary celebration reception, held in conjunction with the Global Pet Expo tradeshow in Orlando, Florida.
“’Pet Advocacy Network’ embodies who we are, what we do and why we do it,” said Mike Bober, president and CEO, Pet Advocacy Community. “This new name purposefully aligns with our job as a connector for the dependable pet care neighborhood to lawmakers, governing bodies and coalitions in the U.S. and around the world advocating for the nicely-staying of animals and the worth of animal companionship.”
Investigation for the Pet Advocacy Network’s rebranding initiatives started off in early 2021 with a comprehensive communications audit, interviews with crucial stakeholders, and a study of pick pet care community audiences. The benefits disclosed that the identify PIJAC no more time resonated with audiences and did not proficiently depict who the corporation is or what it does.
“The identify PIJAC served us well for our initial 50 decades, but it was evident soon after the exploration was done that it was time to make a adjust for the foreseeable future,” stated John Mack III, Pet Advocacy Community board chair and founder and CEO of Reptiles by Mack in Xenia, Ohio. “Becoming the Pet Advocacy Network best signifies our mission to advocate for animal perfectly-staying and dependable pet possession, access to balanced animals and environmental stewardship.”
Pet Advocacy Network’s new symbol was built with intentional symbolism. The manufacturer colors were picked to stand for the various environments exactly where the animals that become beloved pets are living and are arranged in a way that corresponds with just about every environment, with gentle blue representing air, environmentally friendly representing land and darkish blue symbolizing the sea. The logomark was built to stand for a stylized animal confront, suggesting eyes, a nose, ears and whiskers. The specific sections of the symbol mark resemble hearts, birds or decorative fish.
In addition to its new name and brand, the Pet Advocacy Community unveiled its new internet sitePetAdvocacy.org. Guests to the web-site will see a refreshed, modern day design and streamlined navigation. The pet treatment neighborhood also will take pleasure in a much more efficient member registration and donation method and an straightforward-to-navigate library of pro-backed assets including animal care guides and retailer finest management methods. Added web site options consist of an updated advocacy section to look at point out and federal laws and neighborhood ordinances that the Pet Advocacy Community is monitoring.
The Pet Advocacy Network repeatedly screens data resources to understand about proposed federal government costs and steps that could assist or harm their members’ companies, and functions, as required, to progress or prevent possible laws or rules ahead of they come to be law. This function is specially crucial as the percentage of U.S. homes that contains at minimum just one pet proceeds to rise though legislative and regulatory problems to prohibit prospects for pet ownership or impede entry to pet care solutions and solutions intensify.
The Pet Advocacy Community kicked off its yr-extensive 50th anniversary celebration in December 2021 with a series of social media posts depicting 50 unforgettable moments from the organization’s history of constructive pet and pet treatment developments. In addition to the occasion held at Global Pet Expo, there also will be a further celebratory occasion at SuperZoo in August 2022.