The Pet Advocacy Community, previously acknowledged as the Pet Industry Joint Advisory Council (PIJAC), has rebranded with a new identify, emblem and website that reflects its evolution more than the earlier 50 many years as the legislative and regulatory voice of the responsible pet care group. The pet trade and advocacy affiliation created the announcement at its 50th anniversary celebration reception, held in conjunction with the International Pet Expo trade display in Orlando, Fla., in March.
“Pet Advocacy Community embodies who we are, what we do and why we do it,” claimed Mike Bober, president and CEO of Pet Advocacy Community. “This new title purposefully aligns with our position as a connector for the accountable pet treatment local community to lawmakers, governing bodies and coalitions in the U.S. and worldwide advocating for the well-getting of animals and the benefit of animal companionship.”
Analysis for the Pet Advocacy Network’s rebranding initiatives started in early 2021 with a thorough communications audit, interviews with crucial stakeholders and a survey of pick out pet care local community audiences. The benefits revealed that the identify PIJAC no for a longer time resonated with audiences and did not effectively characterize who the organization is or what it does, association officials said.
“The identify PIJAC served us very well for our initial 50 many years, but it was apparent after the investigate was carried out that it was time to make a change for the potential,” reported John Mack III, Pet Advocacy Community board chair and founder and CEO of Reptiles by Mack in Xenia, Ohio. “Becoming the Pet Advocacy Community very best signifies our mission to advocate for animal nicely-remaining and accountable pet ownership, entry to healthy animals and environmental stewardship.”
Pet Advocacy Network’s new emblem was designed with intentional symbolism, officials reported. The model colors had been decided on to represent the diverse environments in which the animals that become beloved pets live and are arranged in a way that corresponds with every single setting, with light blue representing air, green representing land and dark blue symbolizing the sea, officials included. The logomark was created to stand for a stylized animal face, suggesting eyes, a nose, ears and whiskers. The particular person sections of the brand mark resemble hearts, birds or decorative fish.
In addition, the business unveiled its new website, petadvocacy.org. Visitors to the site will see a refreshed, modern design and style and streamlined navigation, officers stated. The pet treatment neighborhood will also enjoy a extra successful member registration and donation process and an straightforward-to-navigate library of professional-backed assets like animal treatment guides and retailer very best-administration tactics, officials added. More internet site characteristics contain an up to date advocacy part to view state and federal laws and nearby ordinances that the Pet Advocacy Network is monitoring.
The Pet Advocacy Community constantly monitors data sources to understand about proposed government costs and actions that could support or harm their members’ organizations, and functions, as desired, to advance or prevent possible legislation or rules in advance of they grow to be regulation, officers reported. This operate is specifically crucial as the proportion of U.S. homes that contains at the very least a person pet carries on to increase though legislative and regulatory worries to prohibit chances for pet ownership or impede entry to pet treatment solutions and services intensify, officers included.
The Pet Advocacy Community kicked off its yearlong 50th anniversary celebration in December 2021 with a sequence of social media posts depicting 50 unforgettable moments from the organization’s historical past of positive pet and pet treatment progress. In addition to the celebration held at World-wide Pet Expo, there will be one more celebratory occasion at SuperZoo, which will be held in Las Vegas Aug. 23-25.